Stop Chasing Influencers: The True Path To Building Your Business and Living Your Dream by Kimanzi Constable & Jared Easley

Author:Kimanzi Constable & Jared Easley
Language: eng
Format: mobi
Publisher: Sound Wisdom
Published: 2015-11-01T14:00:00+00:00

STRUCTURE YOUR PITCH

Kimanzi used to pitch pretty horribly. He used the “flattery” technique. This usually goes something like this:

Hello so and so,

I’m a huge fan of your blog. The content is great. I would love to give back by writing a guest post for your audience. Do you take guest posts?

Kimanzi used this format all the time with mixed results. First, the blogger sees right through this. They know you want exposure to their audience so the flattery and giving-back line seems fake to them.

A better approach is honesty, with something to back up what you’re saying. Here’s a better structure.

Hello so and so,

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